Lufthansa has used VR glasses in Frankfurt’s Terminal 1

with selected intercontinental flights as a way of offering economy class passengers an upgrade (for an additional charge) to premium economy directly before their departure.

Lufthansa used the two-week promotional period to draw passengers’ attention to the new travel class as well as presenting the airline as “a company which embraces innovation”.

Flights were selected for the promotion on a daily basis, choosing those where there were still enough seats free in premium economy class. Up until 40 minutes before departure, passengers were given the chance to test out Lufthansa’s new travel class in three dimensions by personnel from a promotion agency. Passengers who decided to go for the upgrade could then pay the surcharge directly at the gate via a mobile payment device.

In the US, Lufthansa has already achieved considerable success with upgrading passengers to premium economy through the use of VR.

source : https://tinyurl.com/zuvrbgz