During this live webinar, speakers from IATA consulting, Marnix Groot and Johan Schölvinck, will be addressing a major issue for airports; a consistent fall in non-aviation revenues.

Included in this live session will be a discussion on successful methods that Airports can implement to increase retail revenues, such as monitoring shifts in consumer behaviour and adapting services.

They will also discuss how airports can influence purchasing behaviour by creating greater retail awareness with the use of celebrity endorsements, new seductive retail layouts and techniques to ensure a memorable retail experience for consumers.

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