The role of big data, predictive and immersive technologies in
the future travel booking experience.
Travel booking was once managed almost completely by travel agents who facilitated and enriched travel experiences with access to information and rates beyond the reach of the general travel consumer.
Today, with open access to information and most importantly booking channels across a multitude of real-time touch points, the power and excitement has shifted into the hands of the travel consumer who largely self-directs their own travel booking experience.
Now, with an access-all-areas traveler who is spoilt for choice we are witnessing technology trending toward a reversion to simplicity for travel booking.
This session aims to explore what this means for the modern Middle East traveler. What role do predictive technologies and big data play in the future of travel booking.
Which innovations are consumers most interested in seeing? Will immersive technology be a game changer?
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